Analysis: Brave new world for Nationwide

As it is, the former has been subject to some interesting comments in relation to questions about the strength of the mutual business model and its effects in the area of marketing. Nationwide Building Society is held up by financial marketers and others as an example of a mutual with scale and product breadth to take on its bank competitors. Its marketing communications to the retail financial services sector is widely recognised, and makes good of the very fact Plc competitors have another party besides their customers to please – the shareholders – and the effect this can have on c...