Flatpack meets TetraPak: the battle of usability

Mind you, that’s not quite as irritating as the juice cartons that seem to pour half their contents onto the table rather than into the glass. Whoever “they” are, they don’t appear to use the products they design, or they too would have sticky tabletops and cupboards with screws missing. Designing a product – whether it be a tin of beans, a car or a house - around how the user will use it is fundamental to that product’s success. User-centric design - particularly of websites where we all have a shorter attention span and endless choice at our fingertips - can tip the balance between profi...