The tools of the profession

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How long ago was it that the insurance salesman was epitomised by the sight of the trusty rate book? I have no idea because technology has been with us in financial services for many a decade.

The question of how technology has impacted on the industry is too vast a question to answer in one Blog but I assert that it should have an extremely positive impact in supporting the profession of giving financial advice. To understand how technology can help advisers, let’s look at some of the key elements of the advice process: Know your client Research and justify a proposition Selling the proposition to the client These are the skills every skilled financial adviser employs each day. Computerising the trusty rate book, and more, has taken nothing away from the need of...

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