LeadPoint, a lead generation portal, is about to expand its offering and launch into the protection market. What do you think of such an idea, bearing in mind the current economic climate?
Alan Lakey, Highclere Financial Services The protection gap is widening and the economic downturn will exacerbate this because many consumers will consider protection plans as an expendable cost. Equally, with the mortgage market all but dead, advisers are likely to focus their attention on protection issues. Advisers without a wealth of existing clients will look for a foothold in this market and a supply of leads may solve their dilemma. LeadPoint is a US company that so far has concentrated on mortgage leads and, not surprisingly, has sought to expand out of this moribund area. The...
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