Insurance websites failing customer needs


Insurance company websites are not meeting even the most basic customer experience standards according to a recent survey.

The quarterly UK Insurance Benchmark Survey by Global Reviews looks at several hundred online criteria designed around the needs of consumers researching and applying for insurance online. These criteria include whether the site enables users to trust the provider, whether the site gives users all the information they need to get a quote and apply, as well as looking at the site's coverage of products and support for users if they need help. "The benchmarks conducted in Q3 2011 found that the average UK insurance site scored well below the minimum required to be deemed to be meeting c...

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