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The Thoresen Review has been hailed as a success for the COVER Promoting Protection campaign as it recommends the launch of a money guidance (MG) service to improve consumer awareness of financial needs. Will this help increase protection awareness and how else should the industry be promoted?

Roy McLoughlin, Master Adviser As an adviser spending most of my time 'in the field' I constantly find myself in situations, particularly with younger clients, where people are extremely frustrated about financial matters. By their own admission many have little or no knowledge of some very basic financial factors and this is definitely a reason why we have so many gaps in protection, savings and pensions. The general public wants to be educated on a basic financial level and this is why, as a society, we still have a problem in understanding advice. I often hear people saying they wish t...

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