Viewpoint

Stephen Walker, AMIIMarket viewsThe entry of leading supermarket Tesco into the private medical insurance (PMI) market should, in theory, raise public awareness about PMI, its affordability and what it has to offer - effectively benefiting the whole industry by increasing sales. However, I do not believe that PMI is best sold from a supermarket shelf or website. In the past, some 'budget' policies were sold through leaflet drops and inserts in Sunday paper magazines. Many people who bought these policies thought that "medical insurance was medical insurance" and that they were fully cov...