Advisers place focus on retirement support as providers lack 'meaningful' engagement

People’s Pension poll shows 54% of IFAs say providers struggle to create ‘meaningful’ engagement

Martin Richmond
clock • 3 min read

Employers and advisers are placing increased emphasis on retirement support when assessing workplace pension providers, research from People’s Pension finds.

The defined contribution master trust's survey of 200 independent financial advisers (IFAs) weighted to be nationally representative – conducted by Opinium Research last month – showed almost two-thirds (64%) believed workplace pension providers looked too similar. People's Pension said this indicates "considerable" scope for providers to differentiate themselves, as almost half (48%) of the respondents stated retirement support is becoming the "key differentiator" between providers. The survey revealed more than half (54%) of the IFAs surveyed said workplace pension providers struggl...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

Martin Richmond
Author spotlight

Martin Richmond

Senior Correspondent at Professional Pensions

More on Pensions

HMRC updates on information sharing for IHT on pensions

HMRC updates on information sharing for IHT on pensions

Second technical note

Alex Levy
clock 01 September 2026 • 2 min read
Pension first or last? What the numbers really tell us

Pension first or last? What the numbers really tell us

'Focusing solely on reducing the pension before death can increase lifetime tax'

Joshua Croft
clock 28 August 2026 • 4 min read
IHT on pensions: New thinking on taking income in retirement?

IHT on pensions: New thinking on taking income in retirement?

‘This has undoubtedly had a huge impact on planning for many clients’

Lisa Webster
clock 26 August 2026 • 3 min read