Only 17% of financial advisers believe younger hires would attract more clients

Advisers under 45 generated largest proportion of personal revenue from new clients

Isabel Baxter
clock • 2 min read

Only 17% of financial advisers believe hiring younger colleagues would help them to attract new clients, research from Aegon and NextWealth has found.

Featuring the views of more than 200 financial advice professionals, NextWealth and Aegon's latest research guide, Organic Growth for Financial Advice Firms, found that when asked to pick the factors they believed would be most helpful when trying to attract new clients, only 17% of advisers said the hiring of younger advisers, making it the 8th most popular choice. The guide also revealed that in the past 12 months, advisers aged under 45 generated the largest proportion of their personal revenue from new clients (22%), compared to all other age groups. Advisers aged 45-54 saw 17% of...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Greg Moss: 'FIRE isn't anti-advice'

Greg Moss: 'FIRE isn't anti-advice'

Is ‘Financial Independence, Retire Early' the key to winning younger clients?

Sahar Nazir
clock 21 October 2025 • 5 min read
Advisers risk losing next-generation clients as 'engagement gaps' emerge

Advisers risk losing next-generation clients as 'engagement gaps' emerge

Survey finds investors value emotional reassurance and family engagement

Sahar Nazir
clock 21 October 2025 • 2 min read
Only 17% of financial advisers believe younger hires would attract more clients

Only 17% of financial advisers believe younger hires would attract more clients

Advisers under 45 generated largest proportion of personal revenue from new clients

Isabel Baxter
clock 21 October 2025 • 2 min read