Nest partners with Wallace & Gromit creators on pensions awareness campaign

Campaign aims to encourage savers to take an active interest in their retirement savings

Martin Richmond
clock • 2 min read

Nest has partnered with animation studio Aardman on an advertising campaign to boost members’ engagement with their pensions.

The government-backed master trust's campaign – in collaboration with the studio behind the Wallace & Gromit, Chicken Run, and Shaun the Sheep franchises, has produced a couple of short videos to increase awareness about pensions. The videos, narrated by comedian, musician and bird enthusiast Bill Bailey, feature a range of birds living and working in a Nest tree. They focus on their day-to-day working lives and represent the broad range of jobs held by Nest members. The videos feature a parakeet hair stylist, a dove waiter, a bullfinch supermarket worker and a bluetit working from ho...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Pensions

Why waiving the right to tax-free cash is not a straightforward decision

Why waiving the right to tax-free cash is not a straightforward decision

Depends on a number of factors

Lisa Webster
clock 14 May 2026 • 3 min read
King's Speech has limited impact on pensions

King's Speech has limited impact on pensions

Pensions UK says there may be pension implications from other aspects of the legislative programme

Jonathan Stapleton
clock 13 May 2026 • 1 min read
Pensions and divorce: Where advisers can add the most value

Pensions and divorce: Where advisers can add the most value

'A pension is not simply another line on a balance sheet'

Tim Latham
clock 12 May 2026 • 4 min read