Nest partners with Wallace & Gromit creators on pensions awareness campaign

Campaign aims to encourage savers to take an active interest in their retirement savings

Martin Richmond
clock • 2 min read

Nest has partnered with animation studio Aardman on an advertising campaign to boost members’ engagement with their pensions.

The government-backed master trust's campaign – in collaboration with the studio behind the Wallace & Gromit, Chicken Run, and Shaun the Sheep franchises, has produced a couple of short videos to increase awareness about pensions. The videos, narrated by comedian, musician and bird enthusiast Bill Bailey, feature a range of birds living and working in a Nest tree. They focus on their day-to-day working lives and represent the broad range of jobs held by Nest members. The videos feature a parakeet hair stylist, a dove waiter, a bullfinch supermarket worker and a bluetit working from ho...

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