Aegon's adviser platform sees improved net outflows of £1.4bn

Provider aims to return adviser platform to growth by 2028

Isabel Baxter
clock • 3 min read

Aegon UK’s H1 2025 adviser platform net outflows were £1.54n, which it attributed to ongoing consolidation and vertical integration in non-target adviser segments, its latest results show.

In the provider's half year results released today (21 August), its £1.4bn adviser platform outflows saw an 18% improvement from £1.8bn in 2024. Aegon UK said that it aims to return its adviser platform to growth by 2028 by "improving the platform experience" and focusing on its 500 target adviser firms. Aegon UK CEO Mike Holliday-Williams told Professional Adviser: "We're still negative, but we're better than we were in the first half of last year." Total platform assets under administration (AuA), which consist of Aegon's workplace platform and adviser platform, increased by 7% t...

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