Aegon's adviser platform sees improved net outflows of £1.4bn

Provider aims to return adviser platform to growth by 2028

Isabel Baxter
clock • 3 min read

Aegon UK’s H1 2025 adviser platform net outflows were £1.54n, which it attributed to ongoing consolidation and vertical integration in non-target adviser segments, its latest results show.

In the provider's half year results released today (21 August), its £1.4bn adviser platform outflows saw an 18% improvement from £1.8bn in 2024. Aegon UK said that it aims to return its adviser platform to growth by 2028 by "improving the platform experience" and focusing on its 500 target adviser firms. Aegon UK CEO Mike Holliday-Williams told Professional Adviser: "We're still negative, but we're better than we were in the first half of last year." Total platform assets under administration (AuA), which consist of Aegon's workplace platform and adviser platform, increased by 7% t...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Companies

FSCS names 13 failed firms between August and November

FSCS names 13 failed firms between August and November

Latest firm declared in default was Independently East

Isabel Baxter
clock 10 December 2025 • 2 min read
FCA authorises AllAdvised to deliver digital advice

FCA authorises AllAdvised to deliver digital advice

For employees and pension scheme members

Isabel Baxter
clock 09 December 2025 • 2 min read
AJ Bell launches £50m share buyback scheme as pre-tax profits rise 22%

AJ Bell launches £50m share buyback scheme as pre-tax profits rise 22%

AJ Bell reported an 18% increase in revenue and profit before tax was up 22%

Eve Maddock-Jones
clock 04 December 2025 • 2 min read