Advice firms predict surge in client numbers as AI promises to reshape service delivery

Dynamic Planner's Advice 2025 report reveals rising demand for financial advice

Sahar Nazir
clock • 2 min read

Financial advice firms across the UK are preparing for a significant increase in client demand over the next year, according to Advice 2025, a newly released survey by Dynamic Planner.

The report based on responses from more than 400 advice professionals – including 304 financial advisers, 52 business decision makers, and 50 paraplanners. It found that 86% of advisers said they expect to increase their client base in the next 12 months, while nearly three-quarters (72%) of advice firms are already serving more clients than they were a year ago. The survey also highlighted support for the use of artificial intelligence (AI). Nine in ten (94%) of respondents said they expect AI to have a positive impact on the industry. AI's ability to reduce the cost to serve and ...

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