Advice firms predict surge in client numbers as AI promises to reshape service delivery

Dynamic Planner's Advice 2025 report reveals rising demand for financial advice

Sahar Nazir
clock • 2 min read

Financial advice firms across the UK are preparing for a significant increase in client demand over the next year, according to Advice 2025, a newly released survey by Dynamic Planner.

The report based on responses from more than 400 advice professionals – including 304 financial advisers, 52 business decision makers, and 50 paraplanners. It found that 86% of advisers said they expect to increase their client base in the next 12 months, while nearly three-quarters (72%) of advice firms are already serving more clients than they were a year ago. The survey also highlighted support for the use of artificial intelligence (AI). Nine in ten (94%) of respondents said they expect AI to have a positive impact on the industry. AI's ability to reduce the cost to serve and ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Paraplanners turn to AI amid rising workloads and regulatory pressure

Paraplanners turn to AI amid rising workloads and regulatory pressure

Harnessing AI and digital tools to boost efficiency

Isabel Baxter
clock 13 November 2025 • 2 min read
More than half of advisers are testing AI and regtech

More than half of advisers are testing AI and regtech

AI viewed as both an opportunity and risk by compliance officers

Isabel Baxter
clock 06 November 2025 • 2 min read
Adventures in AI: Separating hype from reality

Adventures in AI: Separating hype from reality

Taking the ‘eh?’ out of AI

Mike Morrow
clock 29 October 2025 • 4 min read