Octopus CEO: 'Advisers are the GPs of money – but AI will do the heavy lifting'

Speaking today (15 May) at Timeline's Adviser 3.0 2025 conference, Octopus Group founder and CEO Simon Rogerson warned that advisers can no longer afford to resist change as AI reshapes the financial services industry from the ground up. "AI is coming for every single one of us. We're using AI to disrupt financial advice," he said. "Advisers are like the GPs of money – they are still important – but technology will do the heavy lifting." "The business of advice is not the same" Rogerson told delegates that "a financial planning business five years ago is very different to a business n...