The industry needs “a shared language with advisers around risk”, according to Morningstar CEO Kunal Kapoor.
Speaking at the Morningstar Investment Conference 2025, Kapoor said Morningstar has sought to build a risk portfolio where advisers can customise risk. He told delegates this is "particularly important because regulation is becoming much more goals-focused in the UK". Kapoor also said artificial intelligence (AI) is the tool to help the industry. He urged advisers to harness AI for personalisation at scale. "I think AI is key to mass personalisation and to allow you to serve more clients and scale your business. "What do your clients really want? They want that human communicati...
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