PA360: A 'myth' that younger generations do not want to work in advice

But new hires not ‘driven solely by money’, panellists say

Jen Frost
clock • 2 min read

It is a “bit of a myth” that the younger generation do not want careers in financial advice or financial planning, delegates at PA360 heard today (1 May).

Speaking on a panel on attracting the next generation of talent, MKC Wealth financial planning director Sarah Waring shared that she has overseen 50 to 60 trainees entering the profession. "They aren't driven solely by money," Waring said. "They want the flexibility, they want the progression." Firms may mistakenly be fearing that they might bring in new talent only for joiners to swiftly become leavers. "There's kind of a feeling that they won't be loyal, but in my experience that's not the case," Waring said. "I haven't historically struggled to attract good people into this indu...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on People

People Moves: Raymond James Wealth Management appoints chief people officer

People Moves: Raymond James Wealth Management appoints chief people officer

Martina Kay hired as firm continues integration with Charles Stanley

Professional Adviser
clock 28 November 2025 • 1 min read
Investment Association CEO Chris Cummings to exit in June

Investment Association CEO Chris Cummings to exit in June

Leaves after almost a decade in the role

Patrick Brusnahan
clock 24 November 2025 • 2 min read
Next Generation Advisers: Newbridge Financial Planning's Alex Bakovljev

Next Generation Advisers: Newbridge Financial Planning's Alex Bakovljev

‘I think the advice gap is obvious’

Isabel Baxter
clock 20 November 2025 • 3 min read