PA360: A 'myth' that younger generations do not want to work in advice

But new hires not ‘driven solely by money’, panellists say

Jen Frost
clock • 2 min read

It is a “bit of a myth” that the younger generation do not want careers in financial advice or financial planning, delegates at PA360 heard today (1 May).

Speaking on a panel on attracting the next generation of talent, MKC Wealth financial planning director Sarah Waring shared that she has overseen 50 to 60 trainees entering the profession. "They aren't driven solely by money," Waring said. "They want the flexibility, they want the progression." Firms may mistakenly be fearing that they might bring in new talent only for joiners to swiftly become leavers. "There's kind of a feeling that they won't be loyal, but in my experience that's not the case," Waring said. "I haven't historically struggled to attract good people into this indu...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

Jen Frost
Author spotlight

Jen Frost

Editor at Professional Adviser

More on People

People Moves: Mattioli Woods appoints chief information officer

People Moves: Mattioli Woods appoints chief information officer

Sheelagh Bailey joins

Professional Adviser
clock 09 July 2026 • 1 min read
Advisers face CII sanctions over conduct failures and ethics breaches

Advisers face CII sanctions over conduct failures and ethics breaches

Members face disciplinaries over abusive emails and racist social media posts

Isabel Baxter
clock 09 July 2026 • 5 min read
EV promotes Chet Velani to CEO

EV promotes Chet Velani to CEO

Been with the business for more than 18 years

Jenna Brown
clock 09 July 2026 • 2 min read