PA360: A 'myth' that younger generations do not want to work in advice

But new hires not ‘driven solely by money’, panellists say

Jen Frost
clock • 2 min read

It is a “bit of a myth” that the younger generation do not want careers in financial advice or financial planning, delegates at PA360 heard today (1 May).

Speaking on a panel on attracting the next generation of talent, MKC Wealth financial planning director Sarah Waring shared that she has overseen 50 to 60 trainees entering the profession. "They aren't driven solely by money," Waring said. "They want the flexibility, they want the progression." Firms may mistakenly be fearing that they might bring in new talent only for joiners to swiftly become leavers. "There's kind of a feeling that they won't be loyal, but in my experience that's not the case," Waring said. "I haven't historically struggled to attract good people into this indu...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on People

People Moves: Adviser joins True Potential from SJP's Morrinson Wealth Management

People Moves: Adviser joins True Potential from SJP's Morrinson Wealth Management

True Potential WM welcomes wealth management partner

Professional Adviser
clock 04 November 2025 • 1 min read
Gretchen Betts' contribution to closing the advice gap

Gretchen Betts' contribution to closing the advice gap

Financial adviser discusses her ‘SheFinance’ workbook

Isabel Baxter
clock 29 October 2025 • 5 min read
Next Generation Advisers: Meet Fortify Wealth's Joe Payne and Tom Wood

Next Generation Advisers: Meet Fortify Wealth's Joe Payne and Tom Wood

‘It can be hard to build credibility when you’re young’

Isabel Baxter
clock 28 October 2025 • 6 min read