Advice businesses need to “invite artificial intelligence (AI) to the table”, utilise it to become more efficient and increase essential client interaction, delegates heard.
Speaking at the Personal Investment Management & Financial Advice Association (PIMFA) Women's Symposium 2025 yesterday (23 April), NextWealth managing director and founder Heather Hopkins said AI presented advice firms with a great opportunity to "take away all the boring stuff" and free up time to work with clients. She said the adoption of AI throughout advice was increasing. Data from the CFA Institute showed 56% of global financial institutions are using AI, while the Financial Conduct Authority launched its AI Lab last year. The FCA said at the time of launch it aimed to help fir...
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