Emma Reynolds: Targeted support is 'exciting opportunity' but 'we need to get it right'

‘Need strong consumer protection in place’

Jenna Brown
clock • 3 min read

Targeted support is an exciting opportunity, but careful consumer protection must be put in place to ensure good outcomes, Emma Reynolds has said.

Speaking at the Personal Investment Management & Financial Advice Association (PIMFA) Women's Symposium 2025 today (22 April), the economic secretary to the Treasury and City minister said the shift in the boundary between advice and guidance was an exciting prospect and should translate to more cash savings being invested. She said: "We know there are significant challenges to overcome. People have greater choice about how to save and invest their hard-earned money. Yet millions of consumers have substantial savings in cash. "Financial advice is often out of reach for all but the alr...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Regulation

Two arrested over suspected £153m TikTok tax scam

Two arrested over suspected £153m TikTok tax scam

Accused of promising financial rewards for personal details

Jen Frost
clock 04 June 2026 • 2 min read
FCA warns Premier League clubs on unauthorised financial firm sponsorship deals

FCA warns Premier League clubs on unauthorised financial firm sponsorship deals

'Questionable deals' could put fans’ cash at risk

Jenna Brown
clock 03 June 2026 • 3 min read
Quilter Invest launches targeted support offering

Quilter Invest launches targeted support offering

Uses an attitudinal-based assessment

Jen Frost
clock 01 June 2026 • 1 min read