Emma Reynolds: Targeted support is 'exciting opportunity' but 'we need to get it right'

‘Need strong consumer protection in place’

Jenna Brown
clock • 3 min read

Targeted support is an exciting opportunity, but careful consumer protection must be put in place to ensure good outcomes, Emma Reynolds has said.

Speaking at the Personal Investment Management & Financial Advice Association (PIMFA) Women's Symposium 2025 today (22 April), the economic secretary to the Treasury and City minister said the shift in the boundary between advice and guidance was an exciting prospect and should translate to more cash savings being invested. She said: "We know there are significant challenges to overcome. People have greater choice about how to save and invest their hard-earned money. Yet millions of consumers have substantial savings in cash. "Financial advice is often out of reach for all but the alr...

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