Emma Reynolds: Targeted support is 'exciting opportunity' but 'we need to get it right'

‘Need strong consumer protection in place’

Jenna Brown
clock • 3 min read

Targeted support is an exciting opportunity, but careful consumer protection must be put in place to ensure good outcomes, Emma Reynolds has said.

Speaking at the Personal Investment Management & Financial Advice Association (PIMFA) Women's Symposium 2025 today (22 April), the economic secretary to the Treasury and City minister said the shift in the boundary between advice and guidance was an exciting prospect and should translate to more cash savings being invested. She said: "We know there are significant challenges to overcome. People have greater choice about how to save and invest their hard-earned money. Yet millions of consumers have substantial savings in cash. "Financial advice is often out of reach for all but the alr...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Regulation

Is financial services regulation really the 'boot on the neck' of business?

Is financial services regulation really the 'boot on the neck' of business?

'For those yet to fully embrace Consumer Duty it is simply wishful thinking'

Andrew Gething
clock 19 September 2025 • 5 min read
FCA considers softer SDR rules for index-tracking funds

FCA considers softer SDR rules for index-tracking funds

Amid ‘challenging’ requirements

Cristian Angeloni
clock 16 September 2025 • 1 min read
FCA: Consumer investment product disclosure system 'not working'

FCA: Consumer investment product disclosure system 'not working'

FCA rules are expected in late 2025

Michael Nelson
clock 11 September 2025 • 2 min read