Majority of advice firms assisting clients with protection needs

Average cost of care amounts to £1,594 per week

Cameron Roberts
clock • 1 min read

The majority (84%) of advice firms across the UK offer protection in house, according to The Lang Cat.

The data came from the consultancy's State of the Advice Nation (SOTAN) report, it indicated that protection is by far the most common service offered across advice firms. The Lang Cat also said that 51% of advisers surveyed predicted a marked increase in demand for income protection (IP) and life insurance related products in 2025. Advisers were also confident they could meet this demand, with 92% saying so. Future demand could continue a steady upwards trend for IP. The Income Protection Task Force (IPTF) revealed that short-term IP had seen an 82% increase between 2017-2023, wherea...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Scottish Widows adds beneficiary nomination

Scottish Widows adds beneficiary nomination

For life policies

Cameron Roberts
clock 18 February 2026 • 1 min read
Chesnara to close HSBC Life UK to new protection business

Chesnara to close HSBC Life UK to new protection business

Follows £260m acquisition

Jaskeet Briah
clock 04 February 2026 • 3 min read
Targeted support: FCA opens door to protection inclusion

Targeted support: FCA opens door to protection inclusion

Could help address protection gap

Cameron Roberts
clock 29 January 2026 • 2 min read