LV= is “redefining how financial advisers can manage volatility for clients” following the roll out of its ‘platform services’ in partnership with Embark, according to LV= sales director Gwen Haggo.
The initiative is more than just about technology, according to Haggo; "it's about giving advisers better tools to build stable and resilient investment strategies in an evolving regulatory environment". LV= launched its ‘Platform Services' option for advisers, in partnership with technology provider Embark in January 2025. Before that, in May 2023, LV= announced it was launching a new investment platform as part of its plan to "broaden access" to its range of smoothed managed fund (SMF) investments. In conversation with Professional Adviser following the launch, Haggo emphasised that...
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