The Advertising Standards Authority (ASA) has banned a paid-for YouTube advert for Zimran - trading as Prosperi Academy - an app offering misleading financial investment training courses.
Seen on 24 October 2024, the advert featured an individual who said: "How do you become the first millionaire in your family?", text that stated "start with $20" then appeared on-screen, alongside a screen recording of an individual's bank account which showed the balance increasing in real-time as transactions occurred. Well-known logos, each accompanied by a button labelled "invest", were then shown. A different individual described as a student was then shown, accompanied by the text "Invested: $20 Income: $974". A graph on-screen showed financial transactions quickly increasing in...
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