Over a third of advisers unsure about most appealing sustainability labels

The survey, conducted between 23 October and 5 November 2024 with responses from 293 advisers - an increase from 254 last year - revealed that 36% of advisers chose "don't know" when asked which sustainability label would have the broadest appeal. This figure outstrips the preference for any single label, with 18% of advisers backing both "sustainability mixed goals" and "sustainability focus" as the most likely to attract clients. Meanwhile, 17% opted for "sustainability impact" and 11% for "sustainability improvers." The results underline a gap in adviser confidence or understanding...