There is a disconnect between financial advisers’ perceptions of what clients value and the priorities consumers themselves identify when accessing financial advice, according to Royal London.
The provider's 2024 Meaning of Value report highlighted the gap in perceptions around investment performance. The research was conducted last month by consultancy The Lang Cat and involved 170 respondents from its adviser research panel. It revealed that while 45% of advised clients cited investment performance as the most important factor in determining value for money, only about a quarter (24%) of advisers considered it to have a major impact. Despite this misalignment, the research also found common ground. Both advisers and consumers agreed on the overarching factors when choo...
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