Annuity comparison demand among advisers continues to rise

Popularity of annuities returned as rates increased

Jenna Brown
clock • 2 min read

Demand for annuity comparisons by advisers continued to increase during the first half of the year with a 12% rise compared to the same period last year, according to data from iPipeline.

The pensions technology provider said usage was at its highest since the first half of 2013, when iPipeline started tracking the number of comparisons carried out. Overall figures for last year saw a 60% year-on-year increase in adviser annuity comparisons. iPipeline said its annuities portal accounts for 25% of all quotes in the UK retirement market. Wake up your Wealth Chartered financial planner Greg Neall said: "This clearly shows a continued return to the annuity market by advisers, which comes as no surprise as annuity rates for those in their mid to late sixties are comparab...

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