Gen Z warned financial advice TikToks could cause lasting damage

Following recent news that a third of Gen Z (people born between 1997 and 2009) are turning to TikTok for financial advice, its research found that content creators producing advice-led content on TikTok rarely encourages viewers to do their own financial research and some give advice under the guise of selling online courses, e-books, or memberships to ‘exclusive' investment advice. "Some of the advice given by creators can even lead to long-lasting financial damage, especially when it comes to people opting out of a workplace pension scheme, or adhering to tax advice that isn't fit for...