FIF 2024: Intuition a poor way to map clients' psychological profiles

Majority of advisers surprised by their clients’ decision making

Hope Coumbe
clock • 1 min read

Advisers are often surprised by the decisions clients make despite the majority thinking they have a very good understanding of their psychological profiles, Oxford Risk has found.

Head of behavioural finance Greg Davies shared the findings of recent adviser research undertaken by the specialist firm, noting a sizeable gap between adviser perceptions and outcome. Speaking at the Future of Investment Festival today (5 June), Davies confirmed 80% of advisers agree they have a ‘very good' understanding of the psychological profiles of their clients. Despite this, Oxford Risk also found over two thirds (68%) of those advisers were sometimes surprised by the decisions their clients made. Almost the same amount (62%) agreed with the effects that emotion can have on...

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