FIF 2024: Anything other than a long-term investor is an oxymoron

‘Long returns are overwhelmingly likely to be positive’

Hope Coumbe
clock • 1 min read

Advisers and investment professionals need to strip their communications and decision-making for investors back to focussing on basic principles, according to Oxford Risk.

Speaking at the Future of Investment Festival today (5 June), head of behavioural finance Greg Davies explained the gap between expectations and future reality in investment decision making. "We get attached and end up making decisions that are very costly," he explained. To mitigate this, Davies said investors need to stick to four basic principles of good investing: work out what you can and cannot afford; invest it; diversify; and then leave it alone. "Our emotional responses along the journey are sometimes right, but very often wrong," he warned. "If we act on them, it's going ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Party politics: Why investors should celebrate AIM's 30th birthday, even if the government won't

Party politics: Why investors should celebrate AIM's 30th birthday, even if the government won't

AIM has helped 4,000 businesses raise £135bn since launch

Eustace Santa Barbara
clock 19 June 2025 • 4 min read
AIM at 30: Why advisers should take a fresh look at the UK's junior market

AIM at 30: Why advisers should take a fresh look at the UK's junior market

'We see AIM as a jewel in the crown with long-term appeal for the right clients'

Oliver Brown
clock 17 June 2025 • 4 min read
Taking the rough with the smooth: How to navigate global market volatility

Taking the rough with the smooth: How to navigate global market volatility

'Like investing, smoothing isn't one-size-fits-all'

James Tothill
clock 13 June 2025 • 4 min read