FIF 2024: Anything other than a long-term investor is an oxymoron

‘Long returns are overwhelmingly likely to be positive’

Hope Coumbe
clock • 1 min read

Advisers and investment professionals need to strip their communications and decision-making for investors back to focussing on basic principles, according to Oxford Risk.

Speaking at the Future of Investment Festival today (5 June), head of behavioural finance Greg Davies explained the gap between expectations and future reality in investment decision making. "We get attached and end up making decisions that are very costly," he explained. To mitigate this, Davies said investors need to stick to four basic principles of good investing: work out what you can and cannot afford; invest it; diversify; and then leave it alone. "Our emotional responses along the journey are sometimes right, but very often wrong," he warned. "If we act on them, it's going ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

London Stock Exchange granted FCA approval to become inaugural PISCES operator

London Stock Exchange granted FCA approval to become inaugural PISCES operator

To launch later this year

Cristian Angeloni
clock 27 August 2025 • 1 min read
Watch Professional Adviser's Working Lunch with Baillie Gifford - Enduring Growth in a Changing World

Watch Professional Adviser's Working Lunch with Baillie Gifford - Enduring Growth in a Changing World

Catch up on the discussion

Professional Adviser
clock 21 August 2025 • 1 min read
PA Awards 2025: Why MyFolio Index came out top as Best Risk Targeted Range of Funds

PA Awards 2025: Why MyFolio Index came out top as Best Risk Targeted Range of Funds

Aberdeen Investments Senior Investment Director and Head of Managed & Model Solutions Justin Jones shares what sets MyFolio Index apart following its Best Risk Targeted Range of Funds award win at the Professional Adviser Awards 2025.

Professional Adviser
clock 19 August 2025 • 3 min read