Advisers told AI benefits will be reliant on their proactive engagement

‘This is now about the evolution to a full advice solution’

Hope Coumbe
clock • 2 min read

Advisers need to actively engage with helping artificial intelligence (AI) develop to a stage where it can be of use to them and align to bespoke expectations, industry experts agree.

Speaking at Intelliflo's Innovate 2024 conference today (4 June), Aveni chief executive Joseph Twigg warned advisers of the importance of engagement. "You are not going to wake up one day, download an AI assistant, and have it do all the bits of the job that you don't like," he said. "You, the adviser, have to engage with the process. You need to put the foundations in place to capture the data that powers the model." Model Office founder and chief executive Chris Davies agreed, adding that advisers had to be the ones to do the work to begin with. "You have got to do the research a...

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