Advised protection sales predicted to grow this year

'Growing sense that protection advice is changing for the better'

Cameron Roberts
clock • 2 min read

Almost half (47%) of advisers “strongly agree” that protection sales will grow in 2024, according to research from technology provider iPipeline.

The figure was up on last year's results which saw 39% of advisers confident the market would grow. The business said the year-on-year increase in optimism could represent growing adviser confidence in protection. Advisers said that the most growth will come from income protection (IP) (43%), critical illness (23%) and term assurance (21%). This sentiment continued the theme of strong IP sentiment in the market. iPipeline director, client distribution Stephanie Hydon said: "There does seem to be a growing sense that protection advice is changing for the better and that quality is star...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Let's talk 'triple shock': Why the protection gap starts with three dangerous assumptions

Let's talk 'triple shock': Why the protection gap starts with three dangerous assumptions

Three assumptions keeping the protection gap alive

Graham Singleton
clock 28 July 2026 • 5 min read
 'The protection gap will not close itself, and now there are no excuses'

'The protection gap will not close itself, and now there are no excuses'

'Let’s work together'

Paul Yates
clock 21 July 2026 • 3 min read
Price comparison impacting consumer understanding

Price comparison impacting consumer understanding

BIBA, ABI and Fairer Finance

Cameron Roberts
clock 25 June 2026 • 2 min read