Advised protection sales predicted to grow this year

'Growing sense that protection advice is changing for the better'

Cameron Roberts
clock • 2 min read

Almost half (47%) of advisers “strongly agree” that protection sales will grow in 2024, according to research from technology provider iPipeline.

The figure was up on last year's results which saw 39% of advisers confident the market would grow. The business said the year-on-year increase in optimism could represent growing adviser confidence in protection. Advisers said that the most growth will come from income protection (IP) (43%), critical illness (23%) and term assurance (21%). This sentiment continued the theme of strong IP sentiment in the market. iPipeline director, client distribution Stephanie Hydon said: "There does seem to be a growing sense that protection advice is changing for the better and that quality is star...

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