Green advisers push back at 'lazy and dated' sustainability views

‘Financial planning cannot operate in an ignorance is bliss bubble’

Isabel Baxter
clock • 4 min read

A number of those who are sustainability-focused among the industry have raised concerns about adviser views on the subject.

This comes as a PA Asks survey saw an adviser slam sustainability as an "overdone and ludicrous subject". It also revealed that only 18% would consider going on a sustainability regulation course. Path Financial founder David MacDonald believes the results of the survey have revealed "disappointingly low numbers". "It is truly shocking that still only 18% of respondents showing any interest in the question of sustainability regulation," he said. "It seems the prevailing view in the financial industry along the lines of ‘we assume clients don't care about what their money is infl...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Green

What's COP got to do with financial advice? More than you might think

What's COP got to do with financial advice? More than you might think

'The COP process may feel remote from day-to-day advice, but its outcomes cascade'

Elly Dowding and Lee Coates
clock 06 November 2025 • 5 min read
Is ESG investment a cooling market? The EU and US approach explained

Is ESG investment a cooling market? The EU and US approach explained

Is ESG in search of a new identity?

Vernon Dennis
clock 24 October 2025 • 4 min read
'Actually, ESG's not dead': Why green investment pessimism is shortsighted

'Actually, ESG's not dead': Why green investment pessimism is shortsighted

'Backlash against disingenuous targets and greenwashing'

Jonathan Simpson
clock 20 October 2025 • 7 min read