Women in leadership: Being authentic is a strength

‘Leadership in financial services is a team sport’

Jenna Brown
clock • 7 min read

Women in financial services leadership positions should be their “authentic selves” in their roles and avoid putting on a false work persona, delegates heard.

Speaking during a panel at the Personal Investment Management & Financial Advice Association (PIMFA) Women's Symposium today (16 April), delegates heard from three senior female leaders who shared their insights and experiences. The panel was moderated by PIMFA chief executive (CEO) Liz Field. Hawksmoor Investment Management chief CEO Sarah Soar said it was crucial that women in leadership positions be their "actual self". "I have seen so many leaders put on a persona at work and elsewhere they are a completely different person. But surely being you is best for your colleagues and you...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advisers urged to remain 'alert' as LPA financial misconduct complaints rise

Advisers urged to remain 'alert' as LPA financial misconduct complaints rise

Alleged LPA financial misconduct complaints rose to almost 12,000

Sophia Panayi
clock 12 October 2026 • 3 min read
News editor's view: Taxing questions for advisers

News editor's view: Taxing questions for advisers

The news editor's Friday Night Takeaway from 9 October

Isabel Baxter
clock 09 October 2026 • 2 min read
Why the new chancellor must rebalance growth and consumer protection

Why the new chancellor must rebalance growth and consumer protection

'Healy should re-empower the FCA to unleash the full potential of Consumer Duty'

James Daley
clock 09 October 2026 • 3 min read