Reputation is key to clients when selecting an adviser

One in three consumers say reputation is important when choosing an IFA

Sahar Nazir
clock • 2 min read

Reputation and credibility are the pivotal factors for potential clients when they are choosing an adviser, according to a survey by Continuum.

One in three respondents (37%) said reputation was of most importance to them when choosing an adviser. Reputation was more important to women (41%) than their male counterparts (33%). Continuum surveyed 2,100 UK adults in January this year. Personalised advice and quality of service were most important to 22% of those surveyed, followed by fee structure and cost (14%). Of those surveyed, 52% had never sought advice from an IFA. The main reason for this was confidence that they could manage their finances without help (29%). Men were more confident than women with 34% of men con...

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