Women more hesitant to apply for wealth services than men

Research finds it is due to a lack of understanding and confidence

Isabel Baxter
clock • 1 min read

Women are more hesitant to apply for wealth management services due to a lack of understanding and confidence, RBC Wealth Management has found.

The research commissioned in October 2023 with 600 respondents found that almost 30% of women have hesitated to apply for wealth management products due to a lack of understanding, compared with only 10% of men. It also found that women are less confident than men when it comes to investment management. RBC Wealth Management head of relationship management Annabel Bosman stressed that these findings "cannot be ignored, particularly in light of the bumpy road ahead of us". Despite these findings, 81% of women said they would benefit from more guidance and diversifying assets compare...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Next gen group takes on young adviser shortage

Next gen group takes on young adviser shortage

Hollee Vivian launches initiative with adviser peers

Isabel Baxter
clock 15 September 2026 • 4 min read
News editor's view: The advice profession is getting bigger, but is it getting better?

News editor's view: The advice profession is getting bigger, but is it getting better?

The news editor's Friday Night Takeaway from 11 September

Isabel Baxter
clock 11 September 2026 • 3 min read
Feel Good Friday: Rosemount renews mental health partnership for advisers

Feel Good Friday: Rosemount renews mental health partnership for advisers

Supporting The Global Returns Project, Grief Encounter, FoodCycle and Verve Foundation

Professional Adviser
clock 11 September 2026 • 1 min read