Women more hesitant to apply for wealth services than men

Research finds it is due to a lack of understanding and confidence

Isabel Baxter
clock • 1 min read

Women are more hesitant to apply for wealth management services due to a lack of understanding and confidence, RBC Wealth Management has found.

The research commissioned in October 2023 with 600 respondents found that almost 30% of women have hesitated to apply for wealth management products due to a lack of understanding, compared with only 10% of men. It also found that women are less confident than men when it comes to investment management. RBC Wealth Management head of relationship management Annabel Bosman stressed that these findings "cannot be ignored, particularly in light of the bumpy road ahead of us". Despite these findings, 81% of women said they would benefit from more guidance and diversifying assets compare...

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