SJP to 'bring financial advice benefit to life' with ad campaign

The campaign will include a television advert due to air from spring of this year that will demonstrate the "importance of the value of advice throughout a life journey and the critical role played by financial advisers in creating positive outcomes for clients". SJP has selected Ogilvy and Mindshare - both part of communications, advertising, and marketing firm WPP - as its creative and media partners for the project. SJP chief client and reputation officer Claire Blackwell said: "Financial advice is deeply personal and through this campaign we aim to bring to life the value advice a...