SJP to 'bring financial advice benefit to life' with ad campaign

Advert set to air in spring to show ‘importance of value of advice’

Isabel Baxter
clock • 1 min read

St James’s Place (SJP) is set to launch its first national brand advertising campaign to “bring the benefit of financial advice to life”.

The campaign will include a television advert due to air from spring of this year that will demonstrate the "importance of the value of advice throughout a life journey and the critical role played by financial advisers in creating positive outcomes for clients". SJP has selected Ogilvy and Mindshare - both part of communications, advertising, and marketing firm WPP - as its creative and media partners for the project. SJP chief client and reputation officer Claire Blackwell said: "Financial advice is deeply personal and through this campaign we aim to bring to life the value advice a...

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