Advice is key in Guardian's new 'low cost' life cover

Advisers say advice is key in new 'low-cost' life insurance cover

Jaskeet Briah
clock • 2 min read

Protection advisers have responded positively to the launch of Guardian’s new 'low-cost' life insurance cover, but have stressed the importance of the advice process to help clients distinguish between the different options available.

Guardian's new product, Life Essentials, has been designed for those impacted by the higher cost-of-living, while also appealing to people whose primary focus is affordability and those who place less value on a "feature-rich product", with some features reduced to make the product more affordable. Life Essentials and Life Protection - Guardian's existing life cover - will both be available within the group's menu. In response to the launch, advisers have welcomed the move to widen customer access in a competitive market. Advice process However, LifeSearch chief executive Debbie Ke...

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