Why your business needs to support and retain female clients

The majority of widowed women leave their adviser within a year

Hope Coumbe
clock • 1 min read

Advice firms should provide next generation programmes which are likely appeal to women with children, the Personal Investment Management and Financial Advice Association (PIMFA) says.

The trade body's ‘Under 40 Leadership Committee Report' - published yesterday (14 December) - looks at the continued gap between men and women when it comes to receiving or obtaining advice. PIMFA's research found empathy and relationship building are "key to female client retention" and the advisers building relationships with other family members in their female client's circle is a central part of this. It also argued retention of female clients was of significant importance to firms' long-term sustainability. This is due in part to the longer life expectation for women as well ...

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