Why your business needs to support and retain female clients

The trade body's ‘Under 40 Leadership Committee Report' - published yesterday (14 December) - looks at the continued gap between men and women when it comes to receiving or obtaining advice. PIMFA's research found empathy and relationship building are "key to female client retention" and the advisers building relationships with other family members in their female client's circle is a central part of this. It also argued retention of female clients was of significant importance to firms' long-term sustainability. This is due in part to the longer life expectation for women as well ...