Novia founder and former CEO Bill Vasilieff dies aged 68

Vasilieff came out of retirement to chair Soderberg & Partners this year

Hope Coumbe
clock • 1 min read

Industry veteran Bill Vasilieff died suddenly yesterday (19 November) aged 68, a statement confirms.

Vasilieff worked across multiple industries in his long career and is remembered as an innovator within the financial advice sector, having founded Novia Financial in 2008. He stepped back as chief executive of the platform in 2021 but returned from retirement shortly after to become chair of the UK arm of Swedish wealth manager Söderberg & Partners. "His impact and loss will be deeply felt in many spheres," the firm commented. "Whilst he was a  undoubtedly an industry legend, his true passion and drive was for his family, whom he always put first." Vasilieff is survived by his wif...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

News editor's view: Standard Life/Aegon UK – Another big deal to digest

News editor's view: Standard Life/Aegon UK – Another big deal to digest

The news editor's Friday Night Takeaway from 17 April

Isabel Baxter
clock 17 April 2026 • 3 min read
Feel Good Friday: Chartered financial planner to run Manchester marathon 14 months after knee surgery

Feel Good Friday: Chartered financial planner to run Manchester marathon 14 months after knee surgery

Raising money for a money literacy charity Money Ready

Professional Adviser
clock 17 April 2026 • 1 min read
Inside the CII's Corporate Chartered status pilot

Inside the CII's Corporate Chartered status pilot

What next after organisation trails overhaul

Jen Frost
clock 16 April 2026 • 12 min read