Advisers can help cut through the noise for overwhelmed clients

'In an era marked by information overload, advisers transform uncertainty into clarity'

clock • 4 min read

Where there is panic, advisers can provide calm, writes Ahmed Bawa

The financial services landscape has undergone significant transformation in recent years. One of the defining features of this new environment is the sheer volume of information available to consumers. There's no shortage of suggestions from here, there and everywhere over what people could and should be doing with their money. Yet rather than feeling more empowered, many individuals are experiencing a growing sense of uncertainty and confusion about their finances. Recent data from LV= offers valuable insight into the scale of this challenge. Almost four in ten adults (38%) report f...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Friday Night Takeaway: It's the return of the banks

Friday Night Takeaway: It's the return of the banks

The news editor's Friday Night Takeaway from 10 July

Isabel Baxter
clock 10 July 2026 • 3 min read
Carla Brown on PFS/CII relationship reset and how chartered status is 'essential'

Carla Brown on PFS/CII relationship reset and how chartered status is 'essential'

PFS president and chair joins Professional Adviser in the studio

Professional Adviser
clock 10 July 2026 • 1 min read
FCA spotlights vulnerability in latest Consumer Duty review

FCA spotlights vulnerability in latest Consumer Duty review

Treatment of vulnerable clients still an area of improvement for firms

Sophia Panayi
clock 10 July 2026 • 2 min read