FCA clamps down on marketing of cryptoassets

Includes a 24-hour cooling-off period for first time investors

Cristian Angeloni
clock • 4 min read

The Financial Conduct Authority (FCA) has introduced a stricter set of rules aimed at those marketing cryptoassets, after limiting the marketing of complex investment products to retail investors in recent years.

From 8 October 2023, those marketing cryptoassets to UK consumers will need to introduce a 24-hour cooling-off period for first-time investors. The changes also include making sure investors who buy cryptoassets understand the risks involved, and the banning of ‘refer a friend' bonuses. The FCA explained firms will need to ensure investors have the "appropriate knowledge and experience to invest in crypto"; and those promoting such products must have clear risk warnings in place and make sure adverts are "clear, fair and not misleading". The regulator's move follows government legi...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Regulation

Two arrested over suspected £153m TikTok tax scam

Two arrested over suspected £153m TikTok tax scam

Accused of promising financial rewards for personal details

Jen Frost
clock 04 June 2026 • 2 min read
FCA warns Premier League clubs on unauthorised financial firm sponsorship deals

FCA warns Premier League clubs on unauthorised financial firm sponsorship deals

'Questionable deals' could put fans’ cash at risk

Jenna Brown
clock 03 June 2026 • 3 min read
Quilter Invest launches targeted support offering

Quilter Invest launches targeted support offering

Uses an attitudinal-based assessment

Jen Frost
clock 01 June 2026 • 1 min read