Financial services firms absent from Pride celebrations in UK

DE&I backlash

Cristian Angeloni
clock • 4 min read

June is the month of LGBTQ+ Pride, part of which sees celebrations for the community including the world-famous parade in London.

But it is also a time to reflect on, and continue the fight for, equal civil rights at a time when diversity, equity and inclusion (DE&I) has become a political target. In past years, the Pride in London parade – held annually on the first Saturday of July – was abundant with financial services firms, with every other float sponsored by banks, insurers, pension providers and wealth and asset managers, flinging rainbow-coloured gismos and gadgets onto the crowd. But in recent years, such visually present support has waned significantly. This year, Pride in London only features one f...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

News editor's view: Let's give it up for the small advice firms

News editor's view: Let's give it up for the small advice firms

The news editor's Friday Night Takeaway from 22 May

Isabel Baxter
clock 22 May 2026 • 4 min read
Women more likely to seek professional financial advice – research

Women more likely to seek professional financial advice – research

Twenty percent of women likely to seek advice

Sophia Panayi
clock 22 May 2026 • 2 min read
The expectation gap: Why suitable advice can still fail the client

The expectation gap: Why suitable advice can still fail the client

'The industry is moving from suitability, to understanding and now to expectation management'

Elly Dowding and Lee Coates
clock 22 May 2026 • 4 min read