Abrdn reveals platform overhaul to better serve advisers

AdviserOS to take ‘less is more’ approach and prioritise service

Jenna Brown
clock • 2 min read

Abrdn has unveiled the ‘AdviserOS’ operating system which aims to simplify processes and prioritise service for users of its platforms.

It said the system would help advisers to do less, achieve more for their clients and grow their businesses through technology improvements. It added AdviserOS, part of the provider's adviser experience programme, would combine its existing platforms and services and see a "series of new capabilities be introduced" while taking a "less is more" approach. Advisers currently on the Abrdn Wrap, Elevate and Fundzone platforms will get the upgrade later this year. Abrdn Adviser chief commercial and strategy officer Jonny Black said: "There are many macro factors causing strain across th...

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