PA Retreat: 'Ridiculous' for small firms to think they can run a platform

Debating the pros and cons of white labelling and building platforms

Hope William-Smith
clock • 2 min read

It is “ridiculous” for the majority of advice firms to think they could run their own platform and have the proposition be financially beneficial, delegates heard.

Speaking today (18 May) at the PA Management Retreat 2023, Unique Financial Planning managing director Philip Martin said small firms needed to consider their margins and financial positions. "It would be ridiculous for any small or medium-sized business to think about becoming or having a platform," he added. "It's not the small firms don't have the skills, it's about the regulatory risks and having to take them on. All that risk is disproportionate to the benefits that could come out of it." Ultimately, Martin argued running a platform would be a purely "bad capital decision" for an...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Poor platform service 'significantly' affects 54% of advisers

Poor platform service 'significantly' affects 54% of advisers

Exclusive: Down from 80% the previous year

Jenna Brown
clock 02 December 2025 • 2 min read
Mark Sanderson: Getting to the point of platforms

Mark Sanderson: Getting to the point of platforms

'Platforms are there to serve investors'

Mark Sanderson
clock 28 November 2025 • 4 min read
How is tech changing platform asset migration?

How is tech changing platform asset migration?

'Every transfer should be compliant, transparent, and in the client's best interest'

Tom Mullaly
clock 17 November 2025 • 4 min read