Moneyfarm launches 'platform as a service' for M&G

&me platform for 'next generation of clients'

Jenna Brown
clock • 2 min read

Digital wealth manager Moneyfarm has launched a “platform as a service” solution for M&G powered by M&G Wealth.

It said it had developed the &me platform as a "bespoke investment experience", available as an app on both Android and iOS alongside a web application. The companies first announced their intention to launch a D2C offering in January last year. Clients have access to &me classic or targeted portfolios. It explained the classic portfolios are made up of a diversified portfolio of ETFs investing in equities and bonds across different regions such as US equities and UK corporate bonds. Moneyfarm added the targeted portfolios invested in a blend of active and passive funds. Users will...

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