Huge demand for advisers to provide later life care support

‘Advisers can give people an idea of the fees involved with later life care’

Ayesha Venkataraman
clock • 2 min read

Advisers have a huge opportunity to support people’s planning for later life care given the current pressures on the NHS and social care systems, Just Group says.

The firm's analysis of a recent survey revealed that that just 7% of over-45s who have made care arrangements for a loved one or themselves used a regulated financial adviser in the process, but 61% stated that they would arrange to meet an adviser if they were referred. Only one in ten said that they would choose not to speak to an adviser and this falls even lower to 6% among over-75s. Additionally, half of over-45s said that if they approached their local authority or council for information about care, they would expect a referral to a financial adviser as standard. The survey ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

News editor's view: Let's give it up for the small advice firms

News editor's view: Let's give it up for the small advice firms

The news editor's Friday Night Takeaway from 22 May

Isabel Baxter
clock 22 May 2026 • 4 min read
Women more likely to seek professional financial advice – research

Women more likely to seek professional financial advice – research

Twenty percent of women likely to seek advice

Sophia Panayi
clock 22 May 2026 • 2 min read
The expectation gap: Why suitable advice can still fail the client

The expectation gap: Why suitable advice can still fail the client

'The industry is moving from suitability, to understanding and now to expectation management'

Elly Dowding and Lee Coates
clock 22 May 2026 • 4 min read