Huge demand for advisers to provide later life care support

‘Advisers can give people an idea of the fees involved with later life care’

Ayesha Venkataraman
clock • 2 min read

Advisers have a huge opportunity to support people’s planning for later life care given the current pressures on the NHS and social care systems, Just Group says.

The firm's analysis of a recent survey revealed that that just 7% of over-45s who have made care arrangements for a loved one or themselves used a regulated financial adviser in the process, but 61% stated that they would arrange to meet an adviser if they were referred. Only one in ten said that they would choose not to speak to an adviser and this falls even lower to 6% among over-75s. Additionally, half of over-45s said that if they approached their local authority or council for information about care, they would expect a referral to a financial adviser as standard. The survey ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Wren Sterling adds £900m AUM with London-based IFA acquisition

Wren Sterling adds £900m AUM with London-based IFA acquisition

Evans Hart brings nearly 2,500 clients to the group

Sahar Nazir
clock 12 December 2025 • 2 min read
Demand for entry-level talent forces expansion of Nucleus-backed We Are Change scheme

Demand for entry-level talent forces expansion of Nucleus-backed We Are Change scheme

Foundation reports rising demand for entry-level routes into financial services

Sahar Nazir
clock 12 December 2025 • 2 min read
'Mounting anxiety' from Autumn Budget leading to more financial advice enquiries

'Mounting anxiety' from Autumn Budget leading to more financial advice enquiries

Enquiries for financial advice up by nearly a quarter following Budget

Sahar Nazir
clock 11 December 2025 • 1 min read