Greenwashing fears do not deter 91% of advisers, research finds

Year-on-year rise in sustainable fund recommendations

Valeria Martinez
clock • 1 min read

A large majority of financial advisers and wealth managers recommend sustainable funds to their clients despite growing greenwashing concerns, research by the Association of Investment Companies (AIC) has found.

From 109 financial advisers and 91 wealth managers surveyed, 91% said that they recommend sustainable funds, up from 89% last year. This is despite just 1% of intermediaries previously telling the AIC they "completely trust" sustainability claims from funds.  According to the study, the number of firms considering themselves early adopters of ESG investing is rising, with nearly half (48%) of respondents saying they have been offering ESG investment propositions for a number of years, up from 37% last year.  The use of sustainable investment trusts has also increased year-on-year. ...

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