Greenwashing fears do not deter 91% of advisers, research finds

Year-on-year rise in sustainable fund recommendations

Valeria Martinez
clock • 1 min read

A large majority of financial advisers and wealth managers recommend sustainable funds to their clients despite growing greenwashing concerns, research by the Association of Investment Companies (AIC) has found.

From 109 financial advisers and 91 wealth managers surveyed, 91% said that they recommend sustainable funds, up from 89% last year. This is despite just 1% of intermediaries previously telling the AIC they "completely trust" sustainability claims from funds.  According to the study, the number of firms considering themselves early adopters of ESG investing is rising, with nearly half (48%) of respondents saying they have been offering ESG investment propositions for a number of years, up from 37% last year.  The use of sustainable investment trusts has also increased year-on-year. ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Party politics: Why investors should celebrate AIM's 30th birthday, even if the government won't

Party politics: Why investors should celebrate AIM's 30th birthday, even if the government won't

AIM has helped 4,000 businesses raise £135bn since launch

Eustace Santa Barbara
clock 19 June 2025 • 4 min read
AIM at 30: Why advisers should take a fresh look at the UK's junior market

AIM at 30: Why advisers should take a fresh look at the UK's junior market

'We see AIM as a jewel in the crown with long-term appeal for the right clients'

Oliver Brown
clock 17 June 2025 • 4 min read
Taking the rough with the smooth: How to navigate global market volatility

Taking the rough with the smooth: How to navigate global market volatility

'Like investing, smoothing isn't one-size-fits-all'

James Tothill
clock 13 June 2025 • 4 min read