Greenwashing fears do not deter 91% of advisers, research finds

Year-on-year rise in sustainable fund recommendations

Valeria Martinez
clock • 1 min read

A large majority of financial advisers and wealth managers recommend sustainable funds to their clients despite growing greenwashing concerns, research by the Association of Investment Companies (AIC) has found.

From 109 financial advisers and 91 wealth managers surveyed, 91% said that they recommend sustainable funds, up from 89% last year. This is despite just 1% of intermediaries previously telling the AIC they "completely trust" sustainability claims from funds.  According to the study, the number of firms considering themselves early adopters of ESG investing is rising, with nearly half (48%) of respondents saying they have been offering ESG investment propositions for a number of years, up from 37% last year.  The use of sustainable investment trusts has also increased year-on-year. ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Darius McDermott: Asia's broadening investment story

Darius McDermott: Asia's broadening investment story

Fund managers have a dilemma

Darius McDermott
clock 21 October 2026 • 5 min read
China's historic move away from coal shows why investors need to keep digging

China's historic move away from coal shows why investors need to keep digging

'A key challenge for investors is to identify the pockets of genuine innovation'

Xin-Yao Ng
clock 19 October 2026 • 4 min read
Investors yet to stuff ISA allowances as government plays down spectacle despite 'tough' Budget

Investors yet to stuff ISA allowances as government plays down spectacle despite 'tough' Budget

Platform activity stable

Jack Roach
clock 19 October 2026 • 4 min read