Greenwashing fears do not deter 91% of advisers, research finds

Year-on-year rise in sustainable fund recommendations

Valeria Martinez
clock • 1 min read

A large majority of financial advisers and wealth managers recommend sustainable funds to their clients despite growing greenwashing concerns, research by the Association of Investment Companies (AIC) has found.

From 109 financial advisers and 91 wealth managers surveyed, 91% said that they recommend sustainable funds, up from 89% last year. This is despite just 1% of intermediaries previously telling the AIC they "completely trust" sustainability claims from funds.  According to the study, the number of firms considering themselves early adopters of ESG investing is rising, with nearly half (48%) of respondents saying they have been offering ESG investment propositions for a number of years, up from 37% last year.  The use of sustainable investment trusts has also increased year-on-year. ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Robeco issues investment advice scam warning as fraudsters pose as employees

Robeco issues investment advice scam warning as fraudsters pose as employees

Name and logo used in fraudulent activities

Jenna Brown
clock 02 September 2025 • 1 min read
Laith Khalaf: Trump makes (some) active funds great again

Laith Khalaf: Trump makes (some) active funds great again

42% of active managers have outperformed a passive alternative so far in 2025

Laith Khalaf
clock 02 September 2025 • 3 min read
Aberdeen partners with Titanbay to deepen private markets presence

Aberdeen partners with Titanbay to deepen private markets presence

Firms said the partnership will solve operational delays

Cristian Angeloni
clock 01 September 2025 • 2 min read