Chris Budd: Why I believe financial planners are 'doing it wrong'

IFW founder speaks at the PFS Festival of Financial Planning            

Jenna Brown
clock • 2 min read

Financial planning as we currently understand it is at best not enough and at worst making things worse, according to Chris Budd.

Speaking at the Personal Finance Society's Festival of Financial Planning 2022, the Institute for Financial Wellbeing (IFW) founder said: "I think we are doing it wrong." Budd, who announced his exit as IFW chair last month, explained financial wellbeing should be the top priority for advisers when dealing with clients. He explained "active listening" was a skill all advisers needed to learn, something he added was "harder than you think". "Financial wellbeing is not a marketing tool. It is not a fad, it is here to stay." Budd urged advisers at the conference to talk to clients ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

The five-minute complaint and the five-day investigation

The five-minute complaint and the five-day investigation

GSI Group CEO on complaints, AI and the latest set of FOS reforms

Mark Buck
clock 12 August 2026 • 5 min read
Andrew Goodwin: The advice gap - an embarrassment of riches?

Andrew Goodwin: The advice gap - an embarrassment of riches?

Andrew Goodwin: The advice gap - an embarrassment of riches?

Andrew Goodwin
clock 12 August 2026 • 4 min read
New Talent Alliance launches financial advice careers guide

New Talent Alliance launches financial advice careers guide

Designed to attract new entrants into the profession

Sophia Panayi
clock 11 August 2026 • 2 min read