Chris Budd: Why I believe financial planners are 'doing it wrong'

Speaking at the Personal Finance Society's Festival of Financial Planning 2022, the Institute for Financial Wellbeing (IFW) founder said: "I think we are doing it wrong." Budd, who announced his exit as IFW chair last month, explained financial wellbeing should be the top priority for advisers when dealing with clients. He explained "active listening" was a skill all advisers needed to learn, something he added was "harder than you think". "Financial wellbeing is not a marketing tool. It is not a fad, it is here to stay." Budd urged advisers at the conference to talk to clients ...