Chris Budd: Why I believe financial planners are 'doing it wrong'

IFW founder speaks at the PFS Festival of Financial Planning            

Jenna Brown
clock • 2 min read

Financial planning as we currently understand it is at best not enough and at worst making things worse, according to Chris Budd.

Speaking at the Personal Finance Society's Festival of Financial Planning 2022, the Institute for Financial Wellbeing (IFW) founder said: "I think we are doing it wrong." Budd, who announced his exit as IFW chair last month, explained financial wellbeing should be the top priority for advisers when dealing with clients. He explained "active listening" was a skill all advisers needed to learn, something he added was "harder than you think". "Financial wellbeing is not a marketing tool. It is not a fad, it is here to stay." Budd urged advisers at the conference to talk to clients ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Tackling the biggest challenge facing financial services in the UK

Tackling the biggest challenge facing financial services in the UK

'Trust in financial services is slipping'

Professional Adviser
clock 04 March 2026 • 4 min read
'No news is good news': Spring Statement stability welcomed

'No news is good news': Spring Statement stability welcomed

‘This was a low-key event, especially for pensions’

Jenna Brown
clock 03 March 2026 • 4 min read
FCA opens targeted support authorisation gateway

FCA opens targeted support authorisation gateway

Firms can now apply for permission to provide targeted support

Isabel Baxter
clock 02 March 2026 • 2 min read