Technology 'way, way behind' in terms of client experience

‘State of technology in the delivery of advice hasn't kept pace’ with other areas

Ayesha Venkataraman
clock • 4 min read

Client-facing technology is confusing and in need of more innovation, say advisers during a webinar hosted by Apricity.

The hour-long discussion on Friday (21 October),‘Reimagining financial advice for an ever-changing world', featured Timeline and Betafolio founder and chief executive Abraham Okusanya who called the client's experience of technology when using an adviser "just horrible". "My sense is that as an area that we are way, way behind as a profession, and indeed, as an industry, in terms of client experience is technology," he said. "I really think that the state of technology in the delivery of advice hasn't kept pace with the experience that clients have in other areas of their lives." Echo...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Deal Dive: Regional planning firms make their mark

Deal Dive: Regional planning firms make their mark

Deals announced in Q2 2026

Isabel Baxter
clock 06 August 2026 • 3 min read
The paradox of invisible value: How to ensure clients recognise the power of advice in volatile times

The paradox of invisible value: How to ensure clients recognise the power of advice in volatile times

'Investing is not just a technical exercise; it’s an emotional one'

Kate Rainbow
clock 03 August 2026 • 4 min read
The Platforms Association acquires the UK Platform Awards

The Platforms Association acquires the UK Platform Awards

Clive Waller hands over the awards programme

Isabel Baxter
clock 30 July 2026 • 2 min read