'Adviser in their pocket': Digital advice will serve lower value clients

Speaking at the event, Wealth Wizards founder and chief executive Andrew Firth said the digital "adviser in their pocket" would appeal to people with lower levels of investable assets who traditionally do not seek out face-to-face advice. He predicted: "Those financial wellbeing apps will be truly on your side rather than selling a product." To address the advice gap and tackle apathy when it comes to making financial decisions, the importance of face-to-face advice should not be underestimated, said Octopus chief executive Ruth Handcock. "People are really scared of money." Resear...