A new digital solution is looking to integrate behavioural insights into the financial planning process to push advisers to deliver a more “human-centric” service to clients.
Behavioural finance provider Shaping Wealth said it was looking to "meet the soaring need for training advisers in the psychology of financial planning" and has launched an outsourced chief behavioural officer (OCBO) membership programme to deliver on the idea. The offering includes coaching, conversations, games and ‘inspirations', accessed via a digital portal. "Understanding and integrating human behaviour into the financial planning process is no longer a nice-to-have for the modern adviser," said co-founder Neil Bage. "Something called ‘behaviour' isn't a planning tool and never ...
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