M&G snaps up IFA Continuum in latest advice deal

Plymouth-based IFA

Jenna Brown
clock • 2 min read

M&G is to acquire Continuum (Financial Services), the Plymouth-based IFA business, for an undisclosed sum.

The deal, subject to regulatory approval, will see M&G take an initial 49.9% stake this year with a scheduled agreement in place to acquire the remainder over the following two years. Continuum was launched in 2014 by founding partner Martin Brown. It has about 60 IFAs operating nationally through its brand. The business has assets under influence in excess of £1.5bn and some 12,000 clients. Continuum will become part of M&G Wealth but will retain its own brand and sit alongside M&G Wealth's existing businesses. M&G said it had strong links across the UK's accountancy profession an...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

In Accord launches advice firm client investment 'badge' initiative

In Accord launches advice firm client investment 'badge' initiative

To demonstrate commitment to understanding client needs

Laura Purkess
clock 17 February 2026 • 2 min read
Feel Good Friday: Quilter pledges £3m towards financial education

Feel Good Friday: Quilter pledges £3m towards financial education

Alongside £1m in grants supporting charities

Professional Adviser
clock 13 February 2026 • 1 min read
Brits unlikely to see IFAs despite Budget impact

Brits unlikely to see IFAs despite Budget impact

Just 19% were likely to seek advice, Continuum finds

Isabel Baxter
clock 12 February 2026 • 3 min read