M&G snaps up IFA Continuum in latest advice deal

Plymouth-based IFA

Jenna Brown
clock • 2 min read

M&G is to acquire Continuum (Financial Services), the Plymouth-based IFA business, for an undisclosed sum.

The deal, subject to regulatory approval, will see M&G take an initial 49.9% stake this year with a scheduled agreement in place to acquire the remainder over the following two years. Continuum was launched in 2014 by founding partner Martin Brown. It has about 60 IFAs operating nationally through its brand. The business has assets under influence in excess of £1.5bn and some 12,000 clients. Continuum will become part of M&G Wealth but will retain its own brand and sit alongside M&G Wealth's existing businesses. M&G said it had strong links across the UK's accountancy profession an...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

News editor's view: The devil in the Budget detail

News editor's view: The devil in the Budget detail

The news editor's Friday Night Takeaway from 30 October

Isabel Baxter
clock 30 October 2026 • 2 min read
What's spooking financial advisers this Halloween?

What's spooking financial advisers this Halloween?

Experts share what's keeping the profession awake this spooky season

Professional Adviser
clock 30 October 2026 • 4 min read
Feel Good Friday: CISI urges financial planners to give 'one hour' to upcoming Financial Planning Week

Feel Good Friday: CISI urges financial planners to give 'one hour' to upcoming Financial Planning Week

Event takes place January 2027

Professional Adviser
clock 30 October 2026 • 1 min read