Young investors are far more likely than older investors to prioritise ethical and diverse investments, while also listening to 'finfluencers' (financial influencers) to make their investment decisions.
In a new survey, 82% of UK investors between 18 and 34 said they were willing to take a hit on returns for fully ethical investments, compared to just 36% of investors over 55. Furthermore, three quarters of young investors stated that they actively prioritise positive social impact when making investment decisions. The survey, which interviewed 1080 UK adults with over £10,000 invested, was conducted jointly by AML Group and The Nursery. Younger investors are now also increasingly holding higher risk and more diverse portfolios. 37% of young investors stated that they are making ‘hig...
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