Survey: Young investors making more ethical and diverse investments

18 to 34 year olds listening to 'finfluencers'

Elliot Gulliver-Needham
clock • 2 min read

Young investors are far more likely than older investors to prioritise ethical and diverse investments, while also listening to 'finfluencers' (financial influencers) to make their investment decisions.

In a new survey, 82% of UK investors between 18 and 34 said they were willing to take a hit on returns for fully ethical investments, compared to just 36% of investors over 55. Furthermore, three quarters of young investors stated that they actively prioritise positive social impact when making investment decisions. The survey, which interviewed 1080 UK adults with over £10,000 invested, was conducted jointly by AML Group and The Nursery. Younger investors are now also increasingly holding higher risk and more diverse portfolios. 37% of young investors stated that they are making ‘hig...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Goal progression: What matters most to younger investors

Goal progression: What matters most to younger investors

Many advisers are trying to win over and retain more younger clients

Gordon Titman
clock 13 June 2024 • 4 min read
Darius McDermott: What will be the catalyst for real assets?

Darius McDermott: What will be the catalyst for real assets?

Real assets are providing increasingly important in the AI boom

Darius McDermott
clock 07 June 2024 • 4 min read
Cat among the pigeons: Are 'world' indicies really global?

Cat among the pigeons: Are 'world' indicies really global?

When will I see my picture in the paper?

Chris Justham
clock 06 June 2024 • 2 min read