Survey: Young investors making more ethical and diverse investments

18 to 34 year olds listening to 'finfluencers'

Elliot Gulliver-Needham
clock • 2 min read

Young investors are far more likely than older investors to prioritise ethical and diverse investments, while also listening to 'finfluencers' (financial influencers) to make their investment decisions.

In a new survey, 82% of UK investors between 18 and 34 said they were willing to take a hit on returns for fully ethical investments, compared to just 36% of investors over 55. Furthermore, three quarters of young investors stated that they actively prioritise positive social impact when making investment decisions. The survey, which interviewed 1080 UK adults with over £10,000 invested, was conducted jointly by AML Group and The Nursery. Younger investors are now also increasingly holding higher risk and more diverse portfolios. 37% of young investors stated that they are making ‘hig...

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